Contents
Boosting Engagement and Conversions with Interactive Reel Cards
TEAM
1 Motion Designer (Me), 2 Product Designers
TIMELINE
3 Weeks, 2023
Summary
The growth design team is proposing new features, and we need to create engaging animations to showcase the flow to the project management and engineering teams. Two designers developed two reel card features, and I was assigned to create the animation.
Project 1 - Reel Cards for Movie Trailers
Context
Kuaishou, primarily a short video platform, launched a movie feature to boost engagement and retention among users familiar with short-form content.
Problem
Low user awareness and conversion rates for the movie feature among short video-oriented user base.
Challenge
How might we encourage short video users to explore the new movie feature?
Hypothesis
We believe that implementing a reel card for the new movie feature will preview popular and trending movies, encouraging users to explore this content while scrolling through their reels.
Outcomes
Project 2 - Reel Cards for Product Discovery
Context
Shopping is currently Kuaishou’s most profitable revenue stream, and the company is actively seeking innovative ways to promote and enhance its shopping experience.
Problem
Although short video views are high, the conversion rate to shopping is low.
Challenge
How might we leverage short video views to enhance shopping intent and conversion rates?
Hypothesis
We believe that implementing an auto-popup 3D product model will allow users to interact with and closely examine the product, thereby increasing purchase intent.
Outcomes