I’m Yiwen, an impact-driven designer passionate about solving complex business problems, with experience in both enterprise and consumer-facing products.

HCI Master @ UMD  |  Previously @

Currently building an AI agent for customer success at a stealth startup

Selected Projects

Selected Projects

Boosting Adoption from 21% to 67% and Engagement by 120%

Redesigned the audio feature for Kuaishou, China’s second-largest short video app, to drive growth. Improved accessibility and usability through a more intuitive interface and discovery experience, significantly boosting user engagement and adoption.

Product Design Onboarding Prototyping

Expanding a Desktop Design System for Mobile Consistency

Streamlining component reuse and creating mobile-specific guidelines to accelerate delivery and improve efficiency for a facility management app.

Design System B2B Problem Solving

Balancing Fun and Approval: 85% Satisfaction Increase in EdGaming

Addressing conflicting feedback to enhance user experience and drive satisfaction in a K-5 educational math game.

Product Design User Research Usability Testing EdTech

Boosting Engagement and Conversions with Interactive Reel Cards

Demonstrating my UX motion work through two projects, with visual examples for effective communication with product managers and developers.

UX Motion Social Media